As the heat turns up on ‘buy now pay later’ schemes trapping a growing number of Aussies in spirals of debt, HELL is launching AfterLife Pay, where customers don’t have to pay for their pizza until they’re dead, with no late fees or penalties.
Those chosen will be invited to sign a real amendment to their wills, allowing the cost of their pizza to be collected upon death. No interest or fees will apply, and the agreement is legally binding.
Ben Cumming, CEO of HELL, says AfterLife Pay came about after they were approached by buy now pay later (BNPL) providers who wanted HELL to offer the service to its customers.
“We’re seeing a growing number of people using the schemes to buy essential items like food, and we think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer BNPL for what is considered a treat — especially when you consider people are falling behind in their payments and 10.5 percent of loans are in arrears,” he says.
Initially, a trial, anyone interested in AfterLife Pay can apply, with 666 people then selected. They will then sign an online legally binding agreement, amending their will, for the total of their chosen order.
“AfterLife Pay is a light-hearted campaign that reinforces HELL’s stance on buy now pay later schemes - you can have your pizza and eat it too without any pesky late fees or penalties”.
Ben Cumming says pizza is one of the simple joys of life, and AfterLife Pay means people can get their fix without having to dip into the bank account immediately.